J. Langvad & Co is a new company with a focus on visual exploration and the celebration of the youth of our world. We are the pulse of the consumers of tomorrow, and the soul of the trendsetters of today. Here’s what we do, have done and will enjoy doing for all our wonderful clients.

Market Research on Youth Culture and Consumer Behavior in Emerging Markets
Forget pie charts and PowerPoints and prepare yourself for a new era Market Research. Let our visuals guide you as much as the quantitative analysis does. Get a feel of the consumer, get to talk to the real consumer. Talk to a face, not a statistic. Our expertize and focus is on youth culture and consumer behavior in emerging markets, but our methodology and talents can be adapted to any field of interest in any country of the World. The more you funnel down, the more revealing it gets. The need for accurate in-depth information and analysis on key subjects or drivers of change, can be the turning point for international brands and social marketers. The youth are a growing, multiplying, powerful force. It is not what they have in the pocket, but what they have in their sheer magnetism of spirit, fraternity that is so fascinating. We like to be the first to identify youth culture trends and acquiring unique insights for the future.

Consultancy on Youth Culture and Youth Consumer Behavior in Emerging Markets
It doesn’t get more complex than this. The explosion of digital media coupled with a proliferation of goods and services, has changed the youth landscape dramatically. What is new culture trends, what is iconic, what is cult status already and how is every movement and every trend interconnected… is not easy to tell, leave alone predict. We like such challenges, and will be happy to do the hard work for you. Consumers are extremely complex, we make them less complex. Consumers say less than they reveal, we make them reveal more than they say. There are more different types of consumers today than ever. Understanding the how, why, where of today’s consumer, is our forte.

Quantitative Analysis on Youth Culture in Emerging Markets
Numbers are the other side of this coin. Want to understand how much purchasing power today’s youth command? Where does it all go? Who gets what share of the pie? Our visual inputs tell you who you are talking to, and this part completes the jigsaw, telling you more about their money spends, priorities in life, time spent on different activities, all of which are critical inputs for a marketing plan.

Product Development, Adaptation, Marketing Strategy and Consumer Feedback
We believe in consumer-brand engagement. We like to create enduring and endearing platforms for communication, between one brand and different kinds of consumers at times. We have a great team of art directors, graphic designers,  industrial designers and photographers who can develop your products, produce the campaign and help getting the word out. Furthermore, we are in constant dialogue with a huge number of young people in the emerging markets and can easily test your new products and marketing campaigns on a focus group to give you live feedback.