GOOD is a collaboration of individuals, businesses, and nonprofits pushing the world forward. Most of all, it is a magazine for those, who cares about their society. GOOD is a pursuit of adding value to the lives of people. Its subject matter ranges from television to technology, from politics to business, from environment to entertainment but all these varied subjects are tinged with a subtle twist that is unique in its own way. GOOD is simple and straightforward. It is a food for thought for those people who cares and appreciate independent ideas and striking concepts.

Starting its journey in 2006, GOOD has earned a remarkable reputation for its engaging writing style and introspective nature. Today, it has build a huge community of contributors and liked-minded. Its creative, pragmatic and practical approach on the latest happenings is somewhat different from other magazines of the same field. Although at the initial stage, GOOD had to face criticism because of its unconventional and unorthodox attitude, it has since managed to win the love, trust and the faith of its readers.

By bringing compelling and thought provoking issues to the fore of the society and by delivering the things that tally with the taste of a young generation, GOOD has managed to secure a position that is enviable and amazing at the same time. GOOD is above all a general interest magazine, which is modeled on a philanthropic idea.

GOOD’s founder, Ben Goldhirsh, has decided to donate 100% of its subscription revenue to various NGOs and non-profit organizations in a bid to do good for the society. When you sign-up for a subscription, you get to choose yourself, which of the selected 12 non-profit organizations receives the money.